3. Continuously adapting

Continuously adapting

When change is so rapid, how can a one-year—or, worse, five-year—planning cycle stay relevant?

Successful organisations build capabilities that foster rapid adaptation.

Instead of being really good at doing some particular thing, companies must be really good at learning how to do new things

Those that thrive are quick to read and act on signals of change

They have built up skills in managing complex multi-stakeholder systems in an increasingly interconnected world

As they create more-fluid structures, adaptive companies drive decision making down to the front lines, allowing the people most likely to detect changes in the environment to respond quickly and proactively.